Whitmore.
Josie, Content & Social
File W-008Est. MMXXVI
Meet Josie

Your feed, in your voice.

Captions, posts, and a content calendar that doesn't slip. She drafts fast, edits hard, and knows which line works on which platform. One image, one line, posted on time.

Text Josie the post you keep avoiding.

She turns a raw thought, a photo, or a quick update into social that sounds like you and actually ships.

Josie
Content & Social
4:21 PM
Message Josie...
§ Field cardOne job, handled

Josie at work.

Josie turns a blank feed into posts that sound like the business.

Content & SocialFile W-008
Incoming

Nothing planned

A week of posts, no calendar, and one decent photo.

Josie’s moves
  1. 01Finds the angle
  2. 02Writes in the owner's voice
  3. 03Schedules the post
Resolved

The feed stays alive

The business shows up without the owner babysitting it.

Owns
Social
Best at
Voice
Rhythm
Weekly plan
Hands off
Scheduled posts
§ I.The dossier

A feed that sounds like you, on a cadence that doesn't slip.

Josie owns the words and the feed. Captions, posts, marketing copy, the content calendar — she drafts fast, edits hard, and knows which line works on which platform. She takes Sal's images and puts them where they live: Facebook and Instagram for now, the rest of the feeds as the room grows into them.

Most days the work is invisible: a feed that sounds like you, on a cadence that doesn't slip. Bright, on time, never trying too hard. One image, one line, in your voice.

One image. One line. Posted by ten.

JOSIEOn a normal morning
§ II.Standing rules

The way the work runs.

Posted on the inside of every brief, not the outside.
The owner meets the work, not the rules.

01

One image, one line.

Tight posts move further than busy ones. The image carries the feeling, the line carries the point, and the platform decides which goes first.

The postDaily
02

Read before you post.

What the feed wants today isn't always what it wanted yesterday. A few minutes of reading saves a post that lands wrong.

The roomAlways
03

The same voice, every platform.

Facebook and Instagram, eventually all of them — different shapes, same voice. The brand is consistent because the writer is.

The voiceAcross feeds
§ III.A first message

What it’s like to write to Josie.

She writes the words and runs the cadence the platforms reward. Most days the work is invisible: a feed that sounds like you, on a cadence that doesn't slip.

Sample · The roomFile W-008
Josie
The room
Spring offer is live on the page. We need a week of social around it.
Owner
Already drafted. Ten posts across Facebook and Instagram — my lines, Sal's images, in two cadences so the same line never lands twice.
Josie
First post up. I'll watch the comments and reply where it matters; the rest queue up to post on the schedule.
Josie

Send a brief.

Tell us what you want to be true. We'll come back the same day with a sketch.

Start a brief