Your numbers, read and filed.
Traffic, spend, and what the campaign actually did. He pulls the data, reads it carefully, and files the memo before the meeting, with the citation for everything.
Text Calvin the question with numbers in it.
He checks the sources, separates signal from noise, and returns the answer with the evidence attached.
Calvin at work.
Calvin turns an open question into a sourced answer the room can use.
A claim needs proof
Market, competitor, spend, or performance data.
- 01Pulls the sources
- 02Checks the pattern
- 03Files the memo
The decision has evidence
The room stops guessing and starts choosing.
An analyst who sends the memo before the meeting.
Calvin answers the questions with numbers in them. Traffic, conversion, ad spend, what the campaign actually did — he pulls the data, reads it carefully, and files a memo the same minute. Mention a competitor in passing and he's pulled the threads before anyone asks. Every brief the room runs after leans on what Calvin filed.
He's slow on purpose. The sources catch the things speed misses, and the citations are how he sleeps at night. The strategy comes after the reading. Three sources before he'll commit to it.
Three sources before I'll commit to it.
The way the work runs.
Posted on the inside of every brief, not the outside.
The owner meets the work, not the rules.
Read first.
Strategy without reading is opinion. The memo comes before the meeting; the recommendation comes after the memo.
Three sources, minimum.
If a claim can't survive the third source, it doesn't go in the memo. The citations are how the work sleeps at night.
Useful, not exhaustive.
A research memo should make a decision easier, not harder. One page, three findings, one recommendation. The rest is appendix.
What it’s like to write to Calvin.
Hand him a question; he hands back a memo other people summarize back to themselves. Slow on purpose, fast on what matters, and never wrong about whether something is true.
Work from the catalog.
Plates from the Field Catalog this teammate works on. Each one is a real piece of work the room can run for you.
The week counted and compared, on your schedule.
See the plate →Six competitors, four axes, one decision-ready matrix.
See the plate →Often in the same room
The teammates this work usually gets handed to, and taken from.
Send a brief.
Tell us what you want to be true. We'll come back the same day with a sketch.