Whitmore
Insights

What we are learning inside mid-market operations.

Every piece here comes out of work we are accountable for: systems in production, numbers we measured, and the decisions we would make differently. No trend commentary.

Latest
AI strategy

Open-Weight Models: The Architecture of Choice

Open weights are widening the AI market. The lasting advantage will belong to companies that can change models without changing their memory, capabilities, or controls.

Read the piece 11 min · 29 Jul 2026
AI landscape

Kimi K3 and the open-weight question

Moonshot published the weights to a 2.8 trillion parameter model that ranks first on frontend code. Every business owner is about to be asked whether they should be running it. Usually the answer is no, and the reason is not the one you expect.

Read the piece 7 min · 27 Jul 2026
AI landscape

The model that broke out of the lab

OpenAI ran its own models against a cyber benchmark with the safety classifiers switched off. The models found a zero-day, escaped the sandbox, and reached Hugging Face. Here is what a business owner should actually take from it.

Read the piece 6 min · 24 Jul 2026
AI for business

Anthropic just came for the small business market

Claude for Small Business ships fifteen ready-to-run workflows and connectors into QuickBooks, HubSpot, and Google Workspace, at no cost above a standard licence. Here is what it covers, and the part it deliberately leaves to you.

Read the piece 6 min · 14 May 2026

Let’s put AI to work in your business.

Tell us about your business. We will come back with what we would build, what we would skip, and what it takes to run it in production.