The DMs, kept up with.
AI replies for your Instagram and Facebook DMs. Iris answers the messages that slide in while you're working, in your brand's voice, and turns the serious ones into booked appointments instead of week-old “sorry, just seeing this” apologies.
- Channels
- Instagram · Facebook
- Replies in
- Minutes, not days
- Voice
- Yours, not a template
- Serious DMs become
- Bookings
The short answer · “ai to answer instagram dms for my business”
Can AI answer my Instagram and Facebook DMs?
Yes. Whitmore connects to your Instagram and Facebook business accounts, and Iris, the team's receptionist, answers your direct messages the way she answers your phone: quickly, in your brand's voice, and with your real prices, hours, and availability.
DMs are where a lot of small-business leads arrive now, and they're also the easiest to lose. The message comes in while you're mid-job, gets buried under the next three notifications, and by the time you reply the customer has booked elsewhere. Iris answers within minutes, any hour. She handles the everyday questions on the spot, asks the qualifying questions you'd ask, and when someone wants in, she offers real openings from your calendar and books them without leaving the conversation.
Read on ↓Fold it back ↑
Anything that needs your judgment gets flagged to you with the thread attached, and every exchange is logged to your CRM. Your part of the job shrinks to reading a recap.
The demonstration
Watch a DM become a booking.
Saturday afternoon, mid-appointment, a new customer slides in. A demonstration exchange, replayed as it happened in the thread.
How do AI DM replies work?
Connect the accounts once. The inbox stays answered.
- 01
Connect Instagram and Facebook
You approve the connection to your business accounts once. No passwords shared, and you can disconnect any time.
- 02
Iris answers as your business
She replies in your voice with your real details, asks your qualifying questions, and books the ready ones against your live calendar.
- 03
You read the recap
Every thread is logged to your CRM, judgment calls are flagged to you, and the day's DMs arrive as one tidy summary.
Saturday's DMs, Monday's schedule.
The messages arrived while the owner was with clients. The bookings arrived anyway.
The room· Brief in progress
Iris · ReceptionistSix DMs over the weekend. Maya booked Sunday 1:30 for balayage. Two asked about pricing, answered from the menu. One wanted a service we don't do; I pointed her to what we offer instead.
- Iris · Receptionist
One I've flagged for you: a bride asking about on-location styling for a party of six in October. That's a quote you'd want to set yourself; the thread is attached.
- OwnerNice catch. I'll price the wedding one tonight.
Josie · Content & SocialFor what it's worth, that reel from Thursday drove most of the weekend DMs. Worth doing a follow-up post; I'll draft something for Tuesday.
A DM is a customer standing at the counter. The only wrong answer is silence.
To the owner with 14 unread message requests,
Nobody warns you that a good Instagram presence comes with a second inbox. The posts bring people in, and then the DMs pile up while you do the actual work they're asking about.
Iris keeps up with that inbox for you. She answers in minutes, sounds like your business rather than a form letter, and books the ones who are ready. The pile becomes a recap, and the recap takes a minute to read.
The honest comparison
How does it compare to answering DMs yourself?
You could keep doing it at 9 PM from the couch. Here is what changes when you stop.
| Capability | Whitmore | DMs answered at day's end |
|---|---|---|
| Reply time | Minutes, any hour | ~Whenever you next sit down |
| Books appointments in the thread | Real calendar, confirmation sent | ~Back-and-forth until someone gives up |
| Consistent, on-brand answers | Your voice and your prices, every time | ~Depends on how tired you are |
| Nothing slips through | Every thread answered and logged | ×Message requests are where leads go to die |
| Escalates the judgment calls | Flagged to you with the thread attached | You are the judgment call |
| Your evenings stay yours | That's the trade | ×The couch shift |
Iris answers as the business, and you can take over any thread yourself at any time.
Questions owners actually ask
- Iris · Receptionist
No. I write in your brand's voice, with your actual prices and availability, and I keep the tone of the platform. A DM reply reads like a DM, not like a support ticket.
- Whitmore · COO
Instagram and Facebook business accounts, through Meta's official connection. You approve access once and can revoke it whenever you like.
- Iris · Receptionist
Always. The threads live in your normal inbox too. Take any conversation over whenever you like, and I'll stay out of the way.
- Iris · Receptionist
Those come to you, flagged with the full thread attached, rather than being improvised. You set the line between what I handle and what I hand over.
- Whitmore · COO
DM answering is Iris's front-desk job. Comments and engagement are Josie's beat on the social side, and the two of them work the same feed together.
- Whitmore · COO
It's part of the team's front desk, not an add-on. Plans start at $49 a month, with a 7-day free trial and no card required.
Elsewhere in the catalog
Visitors get answers in seconds, and a time on the books.
Real calls, answered. Warm, gracious, never rushed.
Calendar holds. Confirmations sent. No double-bookings.
Also on file: Meet Iris, your receptionistFor med spasFor real estate
Fitted to your trade
This page in your industry’s terms: the same team, set up around the way your business actually runs.
Let the DMs answer themselves.
Connect your accounts today and the next message request becomes a booking instead of an apology. Your evenings are yours again.