The comment section, answered like a counter.
AI comment and DM engagement for your business. Josie drafts the reply to every Facebook and Instagram comment for your approval, and Iris answers the DMs like a front desk, including the ones that want to become customers.
- Covers
- Facebook · Instagram
- Comments
- Replies drafted, you approve
- DMs
- Answered live by Iris
- Leads in DMs
- Qualified and booked
The short answer · “ai reply to instagram comments and dms”
What is AI comment and DM engagement?
AI comment and DM engagement means an AI team watches your Facebook and Instagram, answers the direct messages, and drafts replies to the comments, so followers hear back in minutes instead of whenever you next open the app.
At Whitmore, two specialists split the job the way it actually divides. Josie handles the public side: when someone comments on a post, she drafts a reply in your voice and sends it to you for approval, because nothing gets said publicly as your business without your yes. Iris handles the private side: DMs get answered live, like a good front desk, in English or Spanish. She answers questions about hours, services, and prices from what she knows about your business.
Read on ↓Fold it back ↑
The part most owners miss is that DMs are where social turns into revenue. When a message is really a lead, someone asking what a job costs or whether you can come out this week, Iris asks the qualifying questions and books the appointment on your real calendar. A comment becomes a conversation, the conversation becomes a booking, and you find out at breakfast.
The demonstration
Watch a comment become a booking.
A public comment, an approved reply, and the DM where the real business happens. One exchange, two specialists, filed as an appointment.
How does comment and DM engagement work?
Two channels, two specialists, one standard.
- 01
Connect Facebook and Instagram
One connection through Meta, done in minutes. From then on the team sees new comments and DMs the moment they arrive.
- 02
Comments: drafted, approved, posted
Josie drafts each public reply in your voice and sends it to you for a one-tap approval. Nothing is said publicly as your business without your yes.
- 03
DMs: answered, qualified, booked
Iris answers privately right away, handles the questions, and when a message is really a lead, she qualifies it and books the appointment on your calendar.
Social · The counter
Tuesday's post is doing numbers. Somebody has to answer.
A good post creates thirty small conversations. The team has all of them, and brings you only the ones that need you.
The room· Brief in progress
Josie · Content & SocialThe before-and-after post is at 40 comments. Most are compliments, I've drafted quick thank-yous for those, batch-approve when you have a second. Two are asking about estimates and one is a complaint about parking during the Kowalski job.
- OwnerBatch approved. What did you do with the complaint?
- Josie · Content & Social
Drafted an apology with your name on it, offered to talk it through in DMs. It reads sincere, not corporate. Waiting on your approval since it's sensitive.
- OwnerGood call. Approved.
Iris · ReceptionistBoth estimate-askers moved to DMs. One booked Saturday 9 AM, the other is out of area, declined politely with a referral to check back if they move. Both saved to the CRM.
Every unanswered comment is read by the next customer, quietly deciding whether you answer your phone, too.
To the owner with 14 unread DMs,
Somewhere in those 14 is a customer. Possibly two. The trouble is they wrote to you on a Tuesday evening and it is now Friday, and people who ask about prices on Tuesday have usually paid someone else by Friday.
Josie and Iris work the counter together. Josie answers in public, with your approval on every word. Iris answers in private, at once, and knows the difference between a fan, a question, and a job. The unread badge goes to zero and stays there.
The honest comparison
How does it compare to doing it yourself at 9 PM?
You could keep answering from the couch. Here is what changes when the team takes the counter.
| Capability | Whitmore | Doing it yourself, after hours |
|---|---|---|
| DMs answered within minutes | Live, in English or Spanish, any hour | ~Whenever you next open the app |
| Every comment gets a reply | Drafted by Josie, approved by you | ~The ones you see before bed |
| Leads qualified and booked from DMs | Real openings from your calendar, held on the spot | ~Phone-tag and copy-pasted availability |
| Public replies stay in your voice | Nothing posts without your approval | It's you, tired, but you |
| Nothing slips through | Every comment and DM logged and handled | ×The Tuesday DM you found on Friday |
| Your evenings | Returned to you | ×Spent on the couch, in the app |
Questions owners actually ask
- Josie · Content & Social
No. Public words are your reputation, so every comment reply I draft waits for your approval before it posts. Routine thank-yous can be approved in a batch with one tap; anything sensitive gets flagged so you see it first.
- Iris · Receptionist
I do, within moments of the message arriving, at any hour. DMs are private, so I answer them the way I answer your phone: warmly, accurately, and in English or Spanish. Anything I can't answer honestly, I bring to you instead of guessing.
- Whitmore · COO
Yes, and that's the point. When a DM is really a lead, Iris asks your qualifying questions, offers real openings from your connected calendar, and holds the slot the moment they pick. The booking lands with the conversation attached.
- Josie · Content & Social
Facebook pages and Instagram accounts, comments and DMs on both. That's where local customers actually write to businesses. We don't claim platforms we don't cover.
- Josie · Content & Social
They get treated as the most important messages of the day, because they are. I draft a sincere, specific response, flag it to you as sensitive, and nothing posts until you've read it. A complaint handled well in public earns more trust than a compliment ever does.
- Iris · Receptionist
The team learns your business from day one: your services, prices, hours, service area, and how you like to sound, and it keeps learning from every correction you make. If a question falls outside what we know, we ask you rather than improvise.
- Whitmore · COO
It's part of hiring the team, not an add-on. Plans start at $49 a month, with a 7-day free trial and no card required. Community management alone from an agency typically costs more, which says something about how much of this work there is.
Josie runs the public conversation: every comment answered in your voice, with your approval, before it goes cold.
Elsewhere in the catalog
Planned, designed, approved, posted. Every week, in your voice.
Short video and swipeable carousels, made in your brand.
No lead goes quiet without a reason.
Answer everyone. Meet the ones who matter.
Hire the team and connect your Facebook and Instagram in minutes. Comments answered in your voice, DMs handled like a front desk, and the leads inside them booked.