The inquiry that never sat overnight.
Email lead booking for your business. When a quote request or new inquiry lands in your Gmail, the team catches it in minutes, drafts the reply in your voice with real openings, and turns the thread into an appointment on your calendar.
- Watches
- Your Gmail
- Lead spotted in
- Minutes
- Reply drafted
- In your voice
- Thread ends as
- A calendar hold
The short answer · “automatically reply to leads in my email and book them”
How do you book appointments from email leads?
Most lead emails die of politeness: they arrive, they wait their turn behind forty other messages, and by the time you reply, the customer has moved on. Booking from email leads means closing that gap, and that's what the Whitmore team does inside the Gmail you already use.
Eleanor watches the inbox and spots the real leads, the quote request, the “do you service my area” inquiry, the reply to your estimate, within minutes of arrival. The lead is researched and written to your CRM, and a reply is drafted in your voice with genuinely open times from your calendar. Depending on your settings, that reply goes out automatically or waits for your one-tap approval. When the customer picks a time, the appointment lands on your calendar with a confirmation sent, and Iris keeps the thread moving if they ask questions along the way.
Read on ↓Fold it back ↑
You keep your Gmail, your address, and the final say. What changes is the clock: inquiries get answered in minutes, and answered inquiries become booked work.

The demonstration
Watch a week booked from the inbox.
Every appointment below started life as an email: a quote request, an inquiry, a reply to an estimate. Each entry carries its source, so you know where the work came from.
Demonstration data. In your book, the names are your customers'.
How does email lead booking work?
Connect Gmail once. The inbox starts working back.
- 01
Connect your Gmail
One approval, no password shared. The team reads the inbox you already use; nothing moves to a new tool.
- 02
Leads get caught and answered
Eleanor spots real inquiries in minutes, files them to your CRM, and drafts the reply in your voice with live openings from your calendar.
- 03
Threads become appointments
You approve with a tap (or let trusted replies send themselves), the customer picks a time, and the hold lands on your calendar with confirmations sent.
The 7:02 AM quote request, booked by 7:31.
The lead arrived while the owner was loading the truck. The reply didn't wait for lunch.
Eleanor · Executive AssistantNew lead at 7:02, a deck rebuild inquiry from a Mr. Whitfield, found you through a referral. I've added him to the CRM and drafted a reply offering Tuesday 9 AM or Wednesday 2 PM for the estimate. It's waiting for your approval.
- OwnerApproved. That was fast.
Eleanor · Executive AssistantSent from your address at 7:09. He's just replied taking Tuesday, so the estimate visit is on your calendar with his details and the original email attached.
Dorian · Sales RepAnd if he'd gone quiet instead, I'd have followed up Thursday. Referrals like this one don't get to evaporate.
An unanswered lead email is not pending. It is expiring.
To the owner who answers email at midnight,
I watch inboxes for a living, and the pattern never changes: the lead arrives mid-morning, the reply goes out at midnight, and the job goes to whoever answered at noon. It isn't a discipline problem. You were working.
So let me take the watch. I'll spot the real inquiries the moment they land, draft the reply the way you'd write it, and offer times that are actually free. You'll approve drafts with one tap for as long as you want approvals, and no lead will sit overnight again.
The honest comparison
How does it compare to checking email yourself?
You'll still read your email. You just stop being the bottleneck between a lead and a booking.
| Capability | Whitmore | The inbox, checked when you can |
|---|---|---|
| Lead spotted on arrival | Watched continuously, flagged in minutes | ~Whenever you next open the inbox |
| Reply speed | Minutes, with real availability offered | ~Hours on a good day |
| Written in your voice | Learns how you write, sends from your Gmail | It is your voice, when it happens |
| Lead logged to the CRM | Every inquiry, researched and filed | ×Lives in the inbox, if it lives |
| Follow-up when they go quiet | A polite nudge before the lead cools | ~Depends on memory and willpower |
| You keep final approval | Approval guards, on until you relax them |
Replies send from your own Gmail address, so customers see you, not a ticketing system.
Questions owners actually ask
- Eleanor · Executive Assistant
Yes, from your connected Gmail, in plain text, the way you'd write it yourself. Customers reply to you, not to a ticket number.
- Eleanor · Executive Assistant
I read the inbox the way an assistant would: quote requests, service inquiries, referrals, and replies to your estimates get flagged as leads; newsletters and invoices don't. You can correct me once and I remember.
- Whitmore · COO
Only if you choose that. Approval guards are on by default: drafts wait for your tap. Many owners loosen them for routine replies once they've watched the drafts for a week.
- Eleanor · Executive Assistant
Real openings from your connected calendar, with the right duration for the job type. When the customer picks one, the slot is held and confirmed immediately, no double-booking.
- Dorian · Sales Rep
I follow up, politely and once or twice, before the lead goes cold. A Tuesday inquiry that went quiet gets a Thursday nudge, not a headstone.
- Whitmore · COO
It's part of hiring the team. Plans start at $49 a month, with a 7-day free trial and no card required.
Elsewhere in the catalog
Calendar holds. Confirmations sent. No double-bookings.
The call you couldn't take, taken and booked.
Visitors get answers in seconds, and a time on the books.
Also on file: Meet Iris, your receptionistInbox management, the full jobFor contractors
Fitted to your trade
This page in your industry’s terms: the same team, set up around the way your business actually runs.
Never let a lead email sit overnight.
Connect your Gmail today and the next inquiry gets answered in minutes, in your voice, with a booking at the end of it.

