Whitmore.
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The inquiry that never sat overnight.

Email lead booking for your business. When a quote request or new inquiry lands in your Gmail, the team catches it in minutes, drafts the reply in your voice with real openings, and turns the thread into an appointment on your calendar.

Fig. 1 · The inquiry that never sat overnight.
Watches
Your Gmail
Lead spotted in
Minutes
Reply drafted
In your voice
Thread ends as
A calendar hold

The short answer · “automatically reply to leads in my email and book them

How do you book appointments from email leads?

Most lead emails die of politeness: they arrive, they wait their turn behind forty other messages, and by the time you reply, the customer has moved on. Booking from email leads means closing that gap, and that's what the Whitmore team does inside the Gmail you already use.

Eleanor watches the inbox and spots the real leads, the quote request, the “do you service my area” inquiry, the reply to your estimate, within minutes of arrival. The lead is researched and written to your CRM, and a reply is drafted in your voice with genuinely open times from your calendar. Depending on your settings, that reply goes out automatically or waits for your one-tap approval. When the customer picks a time, the appointment lands on your calendar with a confirmation sent, and Iris keeps the thread moving if they ask questions along the way.

Read on ↓

You keep your Gmail, your address, and the final say. What changes is the clock: inquiries get answered in minutes, and answered inquiries become booked work.

Eleanor, Executive Assistant
EleanorExecutive Assistant · The right handYour 2pm moved to Thursday. Inbox is down to three.

The demonstration

Watch a week booked from the inbox.

Every appointment below started life as an email: a quote request, an inquiry, a reply to an estimate. Each entry carries its source, so you know where the work came from.

Week of April 13

Demonstration data. In your book, the names are your customers'.

How does email lead booking work?

Connect Gmail once. The inbox starts working back.

  1. 01

    Connect your Gmail

    One approval, no password shared. The team reads the inbox you already use; nothing moves to a new tool.

  2. 02

    Leads get caught and answered

    Eleanor spots real inquiries in minutes, files them to your CRM, and drafts the reply in your voice with live openings from your calendar.

  3. 03

    Threads become appointments

    You approve with a tap (or let trusted replies send themselves), the customer picks a time, and the hold lands on your calendar with confirmations sent.

The 7:02 AM quote request, booked by 7:31.

The lead arrived while the owner was loading the truck. The reply didn't wait for lunch.

WhitmoreThe room· Brief in progress
  1. Eleanor
    Eleanor · Executive Assistant

    New lead at 7:02, a deck rebuild inquiry from a Mr. Whitfield, found you through a referral. I've added him to the CRM and drafted a reply offering Tuesday 9 AM or Wednesday 2 PM for the estimate. It's waiting for your approval.

  2. OwnerApproved. That was fast.
  3. Eleanor
    Eleanor · Executive Assistant

    Sent from your address at 7:09. He's just replied taking Tuesday, so the estimate visit is on your calendar with his details and the original email attached.

  4. Dorian
    Dorian · Sales Rep

    And if he'd gone quiet instead, I'd have followed up Thursday. Referrals like this one don't get to evaporate.

Reply to the room…Brief #042 · Live

An unanswered lead email is not pending. It is expiring.

Whitmore · COO
Reference · typed and signed

To the owner who answers email at midnight,

I watch inboxes for a living, and the pattern never changes: the lead arrives mid-morning, the reply goes out at midnight, and the job goes to whoever answered at noon. It isn't a discipline problem. You were working.

So let me take the watch. I'll spot the real inquiries the moment they land, draft the reply the way you'd write it, and offer times that are actually free. You'll approve drafts with one tap for as long as you want approvals, and no lead will sit overnight again.

Eleanor
Executive Assistant · The Whitmore Agency

The honest comparison

How does it compare to checking email yourself?

You'll still read your email. You just stop being the bottleneck between a lead and a booking.

CapabilityWhitmoreThe inbox, checked when you can
Lead spotted on arrival
Watched continuously, flagged in minutes
~Whenever you next open the inbox
Reply speed
Minutes, with real availability offered
~Hours on a good day
Written in your voice
Learns how you write, sends from your Gmail
It is your voice, when it happens
Lead logged to the CRM
Every inquiry, researched and filed
×Lives in the inbox, if it lives
Follow-up when they go quiet
A polite nudge before the lead cools
~Depends on memory and willpower
You keep final approval
Approval guards, on until you relax them

Replies send from your own Gmail address, so customers see you, not a ticketing system.

Questions owners actually ask

Eleanor · Executive Assistant

Yes, from your connected Gmail, in plain text, the way you'd write it yourself. Customers reply to you, not to a ticket number.

Eleanor · Executive Assistant

I read the inbox the way an assistant would: quote requests, service inquiries, referrals, and replies to your estimates get flagged as leads; newsletters and invoices don't. You can correct me once and I remember.

Whitmore · COO

Only if you choose that. Approval guards are on by default: drafts wait for your tap. Many owners loosen them for routine replies once they've watched the drafts for a week.

Eleanor · Executive Assistant

Real openings from your connected calendar, with the right duration for the job type. When the customer picks one, the slot is held and confirmed immediately, no double-booking.

Dorian · Sales Rep

I follow up, politely and once or twice, before the lead goes cold. A Tuesday inquiry that went quiet gets a Thursday nudge, not a headstone.

Whitmore · COO

It's part of hiring the team. Plans start at $49 a month, with a 7-day free trial and no card required.

Fitted to your trade

This page in your industry’s terms: the same team, set up around the way your business actually runs.

Never let a lead email sit overnight.

Connect your Gmail today and the next inquiry gets answered in minutes, in your voice, with a booking at the end of it.

7-day free trial. No card required.