The design department, one desk over.
AI design assets for your business. Sal designs your promos, announcements, and social graphics in your colors, your fonts, and your logo, proofs them for your approval, and revises like a professional: you say what's wrong, he fixes that, not the whole design.
- Designs
- Promos · Posts · Stories
- Built from
- Your brand kit
- Formats
- Feed, story, and custom crops
- Revisions
- Say it in plain English
The short answer · “ai graphic design for small business”
What is AI design for a business like mine?
It means you describe what you need, a spring promo, a hiring announcement, a before-and-after frame for the week's best job, and an AI art director designs it in your brand: your colors, your fonts, your logo, placed like someone with taste did it. At Whitmore, that art director is Sal.
The difference from a generic AI image tool is that Sal is not starting from a blank prompt every time. He works from your brand kit, which the team builds when you sign up and refines as you give feedback, so the third design looks like it came from the same shop as the first. And he revises the way a real designer does: tell him the headline is too small or you'd rather it feel less loud, and he changes that, keeping everything else you already liked.
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Every design is proofed for your approval, and finished work is sized for where it's going: square for the feed, tall for stories, cropped variants without redesigning from scratch. If you have real photos from the job, he'd rather build on those than anything stock.
The demonstration
Friday's proofs, numbered and stamped.
Sal runs the studio like a print shop: every design comes back as a numbered proof, you stamp the ones that are right, and approved work ships in the sizes you need.
How do AI design assets work?
Two sentences in, a proof sheet back.
- 01
Tell Sal what you need
"A spring promo, 10% off tune-ups, ends March 31." Plain English in chat. Attach photos from the job if you have them; he'd rather use the real thing.
- 02
Proofs come back in your brand
Designs in your colors, fonts, and logo, built from the brand kit the team keeps for you. Ask for changes the way you'd tell a designer: warmer, bigger, less busy.
- 03
Approve, and it ships in every size
Stamp the proof and the finished design is ready for the feed, the story, or wherever it's headed, cropped properly for each. Josie can take it straight into the week's posts.
Studio · The proofs
From two sentences to a stamped proof.
The owner needs a promo by Friday. Sal needs two sentences and one round of notes.
The room· Brief in progress- OwnerI need something for the spring tune-up promo. 10% off if they book before the end of March.
Sal · Art DirectorLovely. Your navy and gold, the offer front and center, the deadline doing quiet work at the bottom. Two proofs coming, one bold, one restrained.
- OwnerThe bold one. But the 10% feels small and I'd lose the gradient.
- Sal · Art Director
Agreed on both counts. The offer is now the headline and the background is flat navy, much more you. Everything else untouched. Proof No. 4-A on the sheet.
- OwnerThat's it. Approved.
- Sal · Art Director
Stamped. Feed and story sizes are ready, and Josie has it queued for Monday morning with your approval on the caption.
Good design is not decoration, darling. It is the difference between looking established and looking like a hobby.
To the owner making flyers in a word processor at midnight,
You have excellent taste. I know this because you can tell your designs are not quite right, and knowing is most of taste. What you lack is the hour, and the seventeen years of staring at typography that make the hour productive.
Sal has both. Give him two sentences about what you need and he returns proofs in your brand that you will actually want to post. Then, and this is the part that surprises people, tell him the headline feels cramped, and he will fix the headline without wrecking the rest. Revision is where he earns the title.
The honest comparison
How does it compare to a generic AI image tool?
Prompt-to-image tools make pictures. A business needs designs, in its own brand, that survive a second round of feedback.
| Capability | Whitmore | A generic AI image tool |
|---|---|---|
| Knows your brand | Your colors, fonts, and logo on every design | ×Starts from zero every prompt |
| Real text, spelled correctly, set well | Typography is set, not hallucinated | ~AI-generated lettering often garbles |
| Revises without starting over | "Bigger headline" changes the headline, keeps the design | ×A new prompt is a new roll of the dice |
| Uses your real photos | Your jobs, your crew, your shop | ~Generates imagery rather than placing yours |
| Sized for where it's going | Feed, story, and crop variants from one design | ~One image, one shape, you crop it |
| Consistent from one design to the next | Proof No. 12 matches Proof No. 2 | ×Every generation is its own style |
Questions owners actually ask
- Sal · Art Director
The working graphics a business actually needs: promotions and offers, announcements, hiring posts, before-and-after frames, seasonal pushes, story graphics. Social-first, in the formats those channels want. If you need something outside my range, I'll say so rather than deliver something beneath us both.
- Sal · Art Director
The team builds a brand kit when you sign up: your logo, colors, and fonts, drawn from what you have, even if what you have is just a logo and an opinion. Every design starts from it, and it sharpens as you give feedback. Consistency is the whole trick.
- Sal · Art Director
You're expected to. Tell me what's wrong in plain English, the headline's too small, it feels too loud, use the other photo, and I change that, precisely that, without redoing what you already approved. Design without revision is just gambling.
- Whitmore · COO
No. Your headlines, offers, and dates are set as real text on the design, not painted by an image generator, so they're spelled correctly and legible at every size. That's also why we can resize and restyle a design without breaking it.
- Sal · Art Director
Please. Real jobs, real crew, real shop beat anything generated or stock. Send them in chat and I'll design around them. Your customers can tell the difference, even when they can't say why.
- Whitmore · COO
Yes. They're made for your business, in your brand, and they're yours to use where you like. Download the finished files or let Josie publish them directly.
- Whitmore · COO
Sal comes with the team. Plans start at $49 a month with a 7-day free trial, no card required. One design from a freelancer often costs more than the month, which is worth knowing even though the real value is having the studio on call.
Sal runs the studio: your brand kit, your proofs, and revisions that respect what you already approved.
Get an art director on staff.
Hire the team and send Sal your first brief tonight. Proofs in your brand come back for your approval, revisions included, ego excluded.