The customer file, worked back to life.
AI customer reactivation for your business. Your past customers are sitting in the CRM doing nothing. Dorian sorts out who is due a note, writes it in your voice, and sends it one personal email at a time from your own Gmail. Not a blast.
- Works from
- Your customer list
- Sends from
- Your own Gmail
- Pace
- ~150 a day, business hours
- Unsubscribed
- Never contacted again
The short answer · “win back past customers email”
What is customer reactivation?
Customer reactivation means going back to the people who already paid you and giving them a reason to come back: last spring's deck stain due again, the annual service that lapsed, the remodel client who never heard from you after the invoice. It is the cheapest sales motion there is, and the one busy owners never get to.
At Whitmore, Dorian runs it. You tell him who is due a note, and your CRM makes that easy to answer: customers by tag, by when you last served them, or names you pick by hand. He drafts a short personal email in your voice, shows you real previews, and waits for your approval. Then it goes out one email at a time from your own Gmail, paced over days, so every note reads like you wrote it between jobs.
Read on ↓Fold it back ↑
Replies land in your inbox and the team picks them up, answering questions and putting appointments on your calendar. Anyone who has unsubscribed is filtered out before you ever see the list, permanently. The work you did last year is the warmest list you will ever own; this keeps it working.
The demonstration
Watch the customer file get sorted.
Every envelope is a past customer. Dorian files who gets this week's note, who waits for the season, and who asked not to hear from you, which is always honored.
Unsubscribed means never. Everyone else gets one personal note, from your own inbox, when the timing is right.
How does customer reactivation work?
From a sentence to a sending campaign, same afternoon.
- 01
Tell Dorian who is due a note
"Reach out to last year's deck customers about the spring schedule." He pulls the segment from your CRM, by tag, by timing, or by hand, and shows you exactly who is on it.
- 02
Approve the note
Dorian drafts it in your voice and shows you real previews with real names. Edit the wording, pull anyone off the list, approve once. Nothing sends until you do.
- 03
Old customers become this month's schedule
The notes drip out from your own Gmail over days. Replies land in your inbox, the team answers and books, and the calendar starts filling with names you already know.
Sales · The win-back
Spring is coming. The list already knows you.
You approve it once and go back to work. It drips out over days, from your own inbox, and the replies come home to you.
The room· Brief in progress- OwnerSpring's coming. Can we reach out to past customers about deck staining?
Dorian · Sales RepYes. I'll pull everyone tagged for deck work, and you hand-pick before anything sends. Anyone who's unsubscribed is already off the list. Draft coming in your voice, short and warm.
- Dorian · Sales Rep
Draft's ready, with three real previews so you see exactly what lands. Edit the wording, pull anyone off, then approve once.
- OwnerReads well. Send it.
- Dorian · Sales Rep
On it. About 150 a day, business hours only, each one from your own Gmail like you typed it yourself. I'll flag replies as they come back.
Iris · ReceptionistFirst reply already. The Hartleys want the deck done before May. Booked Thursday, confirmation sent.
New customers are expensive. Old customers are one good note away.
To the owner who thinks the list has gone cold,
It has not. It has gone quiet, which is different. The Hartleys were delighted with the deck; they simply have not thought about you since, because nobody has given them a reason to.
Dorian gives them the reason. A short note in the owner's voice, sent from the owner's own address, at a pace that never feels like marketing. I have read his drafts before they went out and they sound like a neighbor, not a newsletter. The bookings that come back tend to make the point better than I can.
The honest comparison
How does it compare to a marketing agency retainer?
An agency will happily run a win-back campaign. The difference is what it costs you to get one, and where the replies go.
| Capability | Whitmore | A marketing agency retainer |
|---|---|---|
| Sends from your own Gmail, in your voice | Reads like a note from you, because it is | ~Usually a designed email from a platform |
| Replies land in your inbox | And the team picks them up from there | ~Often routed through campaign reporting |
| You approve every campaign before it sends | Draft, real previews, one approval | After a review cycle on their calendar |
| Starts this week | Set up in minutes, first sends same day | ~Onboarding and strategy phases first |
| Knows your customer history | Works straight from your CRM and its tags | ~Knows what you export and brief them on |
| What it costs | Part of the team, plans from $49 a month | ~Retainers commonly run hundreds to thousands monthly |
Comparison reflects typical small-agency retainers. Specific agencies vary.
Before you send
- Dorian · Sales Rep
It asks you, with the CRM doing the remembering. Your contacts carry tags, history, and timing, so "last spring's deck customers" or "anyone we haven't served in six months" is a segment Dorian can pull and show you. You stay the judge of who is due a note; he does the sorting and the writing.
- Dorian · Sales Rep
No. Each email is an individual, personalized message sent from your own Gmail, one at a time. That's deliberate: real personal emails from a familiar address reach the inbox, and replies come straight back to you instead of to a marketing platform.
- Dorian · Sales Rep
That's why it drips. Roughly 150 a day, in small batches during business hours, spread over days. It stays inside Gmail's limits and never looks like a bulk send, so your deliverability holds.
- Whitmore · COO
Dorian drafts them in your voice. You read the draft and three real previews, edit anything, and approve once. Nothing sends until you say so, and nothing sends as anyone but you.
- Iris · Receptionist
It lands in your inbox like any other email, and the team picks it up: questions answered, interest flagged, appointments on your calendar. Starting those conversations is the whole point.
- Whitmore · COO
Every email includes your business name and address and a one-click unsubscribe. Opt-outs are honored automatically and permanently, and anyone who has opted out is filtered from every future list before you even see it.
- Whitmore · COO
Reactivation is part of hiring the team, not a separate product. Plans start at $49 a month, with a 7-day free trial and no card required. Your first campaign can be drafted the day you sign up.
Dorian keeps your past customers warm: the segment, the note, the pace, and the follow-through on every reply.
Fitted to your trade
This page in your industry’s terms: the same team, set up around the way your business actually runs.
Put your customer list back to work.
Tell Dorian who to ask back. He writes it in your voice, sends it from your own inbox one at a time, and the replies come back to you, booked.