Product
AI Traffic Analyst
Whitmore connects to Google Analytics 4, Facebook, Instagram, and Google Business Profile — then tells you what actually happened this week and what to do about it. Not charts. Not a KPI grid. An interpretation. "Engagement up 18% week-over-week but conversion flat — here's why and here's the lever." The marketing intelligence layer of your AI COO.
Why businesses choose this
Know what changed in your traffic this week without opening Google Analytics
Find the leak in your funnel — identified in plain English, not a pivot table
Know which channel actually paid off this month, not just which drove clicks
Hours of interpretation work done automatically, every week
Anomalies surface immediately — not at next week's check-in
Ask follow-up questions about your own data instead of clicking through 30 reports
How It Works
An analyst, not a dashboard. Tells you what changed and what to do.
Connects GA4, Meta, and Google Business Profile
One integration setup covers your website analytics (Google Analytics 4), paid and organic social (Facebook and Instagram), and local search presence (Google Business Profile). No separate dashboards to babysit.
Weekly interpretation — not just charts
Every week, Whitmore reads your data and writes a plain-language brief: what moved, what didn't, what that combination means, and what you should consider doing about it. The brief feeds directly into your COO weekly review.
Anomaly detection
If a channel drops 30% overnight or a page suddenly spikes, Whitmore flags it before your Monday check-in. You find out when it happens, not when you happen to look at a dashboard.
Channel-level ROI analysis
Which channel is actually driving booked appointments, not just traffic? Whitmore traces from source → session → lead → booking to attribute revenue to the right channel — no more attributing all value to "direct."
Conversion funnel diagnosis
Where are people dropping off? Whitmore identifies the specific funnel step — landing page load time, form abandonment, booking confirmation bounce — and names it, so you know where to apply pressure.
Owner-readable language
No marketing jargon. No "CTR" without explanation. No dashboards that require a certification to read. Whitmore writes for the person running the business, not for the analytics agency.
Industries that benefit most
This product works especially well for these industries — but if you don't see yours, we probably still have you covered.
FAQ
Common questions about Traffic Insights
What integrations are supported?
Google Analytics 4, Facebook (Pages + Ads Manager), Instagram (Business accounts), and Google Business Profile. TikTok, LinkedIn, and Yelp are on the roadmap. If your channel isn't listed, ask during onboarding — we prioritize by customer demand.
How often does the analysis run?
Weekly by default — a brief lands every Monday morning before you start the week. Anomaly detection runs daily and fires immediately when a significant change is detected. You can also request an on-demand snapshot at any time.
Can I ask follow-up questions about my own data?
Yes. The Traffic Insights analyst is conversational. You can ask "what drove the spike on Thursday?" or "compare this month's conversion rate on Instagram vs. Facebook" and get a direct answer — not a link to a filtered report.
What's the difference between this and just using Google Analytics?
Google Analytics gives you the raw data and leaves you to interpret it. Whitmore reads the data, interprets it, connects it across channels, and tells you what it means and what to do. The dashboard exists for the analyst; the brief exists for the operator.
Do I need a marketing background to use this?
No. That's the point. Whitmore is built for the owner or GM who knows their business but doesn't have a degree in digital marketing. The output is readable by anyone who can run a P&L.
Know what's happening in your traffic
30-minute demo — we'll connect your GA4 live and show you an interpreted brief.
Book a Demo