Voicemail kills remodel leads
Custom remodel customers don't leave detailed voicemails. They Google three contractors, call them in order, and book with whoever picks up. Your voicemail is your competitor's win.
AI Receptionist for *Custom Contractors*
Never miss a $50K lead while you're on a job site. Whitmore picks up every call in your brand voice, captures the full project, and books the site visit — so the next remodel goes to you, not the contractor who answered first.
$50K+
average lifetime value of a single remodel lead
78%
of homeowners hire the contractor who answers first
24/7
Whitmore answers — including evenings and weekends
< 30s
to qualified intake. Site visit booked before they hang up.
The Problem
You're on a job site. The phone rings.
It's a homeowner with a $60K kitchen remodel — but you've got a sawzall in your hand and drywall dust on your phone. By the time you call back, they've already booked a walkthrough with the next name on Google.
Bad intake makes site visits a waste
When you finally call back, you get name and number — not scope, square footage, timeline, or budget. You drive 40 minutes to a $5K patch job that wastes your afternoon.
You can't sound like a real outfit
Six-figure remodels go to companies that look established. A direct cell number and a one-line voicemail tell the customer you're a one-truck operation — even when you're booked through next quarter.
What Whitmore Does
Picks up like a $60K-a-year office manager. Costs you a fraction.
Whitmore answers every call in your brand voice, runs a real intake, and books the site visit on your calendar — before the homeowner hangs up.
Answers in your brand voice
"Hi, this is Whitmore at Maple Custom Builds." Every call. Same tone. No rookie mistakes. Trained on how YOU describe your work — not a generic "thanks for calling" script.
Captures the full project intake
Scope, square footage, timeline, budget range, decision-maker, address, photos, current contractor on the project — Whitmore asks the questions you'd ask if you were sitting in the truck. You walk into qualified site visits, not blind ones.
Photos via SMS, mid-call
"Can you text me a photo of the kitchen?" Whitmore sends an SMS link, the homeowner snaps a pic, and the photo lands in your project record before the call ends. You see the job before you commit to the drive.
Books site visits on your calendar
Direct Cal.com / Google Calendar integration. Whitmore reads your availability, offers two slots, and books the site visit — confirmation text, calendar invite, project record. You show up prepared.
Spanish support, end-to-end
Whitmore answers in Spanish for Spanish-speaking customers — full conversation, full intake, full booking. In a lot of markets that's 20–30% of the remodel customer base. Most contractors miss every one of those calls.
Rings YOUR phone first
When you can pick up, you should. Whitmore tries you first — fast — and only takes the call if you don't grab it. You stay in control. Whitmore is the safety net, not the gatekeeper.
Why Whitmore
Why not Jobber, Smith.ai, or ServiceTitan?
Most tools weren't built for the way custom contractors actually work. Here's what's different.
vs Jobber's intake form
Jobber's web form is great for the homeowner already on your site. It does nothing for the call that comes in while you're on a roof. Whitmore covers the channel that actually books $50K jobs: the phone.
vs human virtual receptionist
A live virtual receptionist costs $300–$700/month and reads from a script. Whitmore is on 24/7 (including weekends), runs a real intake, sends photo links mid-call, and never quits at 5pm — for less.
vs ServiceTitan-tier complexity
ServiceTitan is built for 50-truck shops with full dispatch boards. If you're a one- to ten-truck custom contractor, you don't need a six-figure FSM rollout. Whitmore answers the phones — that's the part actually losing you jobs.
Pricing
Pick your tier. No long contracts.
Two ways to start — pay only for the calls you take, or lock in a flat monthly with included minutes.
Pay-as-you-go — $0.25 / minute
Whitmore answers every call. You only pay for the time it spends on the line. Best for shops with unpredictable call volume or seasonal swings. No monthly minimum.
Start pay-as-you-go →Flat — $199 / month
Up to 200 minutes of receptionist time included. Predictable monthly cost. Best for shops doing 30+ inbound calls a week. Overage is just $0.25 / minute beyond the included pool.
Start flat plan →FAQ
Questions custom contractors ask
Do I have to give up my existing phone number?
No. Whitmore works with your existing business number. We forward calls to Whitmore when you're unavailable (or always, if that's how you want it). Your number, your branding, your customers — Whitmore is just the AI office manager that picks up.
Will it actually sound like my company?
Yes. During setup we train Whitmore on your business name, your services, the way you talk about the work, your typical project scope, and your pricing posture. It introduces itself as your company and matches your tone — direct, friendly, professional. We do a live test call with you before going live.
How does the photo-via-SMS thing actually work?
Mid-call, Whitmore can ask the homeowner to text a photo ("Can you snap a pic of the kitchen so we know what we're walking into?"). It sends an SMS with an upload link. The photo lands in your project record alongside the call notes. You see the job before you decide to drive out.
How fast can I be live?
Most custom contractors are live within 3–5 business days. Eugene handles setup himself: number forwarding, brand voice training, calendar integration, intake script. You do a test call, then we flip it on.
What happens to calls I want to take myself?
Whitmore tries your cell first when a call comes in. If you pick up, it gets out of the way. If you don't (you're on the saw, in a basement, in a meeting), Whitmore picks up the line and handles intake. You stay in control of the customer experience — Whitmore catches the ones you can't.
How does Spanish support work?
Whitmore detects when the caller speaks Spanish and switches to Spanish for the entire conversation — intake, booking, photos, confirmation text. The project record comes back to you in English. In bilingual markets this typically captures another 20–30% of remodel leads most contractors miss completely.
Will it integrate with Jobber or my CRM?
Whitmore captures the project record (name, number, address, scope, timeline, budget, photos, call summary) and pushes it into your CRM via webhook or integration. Direct Jobber integration is in active development — for now we hand off the project as a structured record you (or your office) drop into Jobber in seconds.
The next remodel goes to whoever answers the phone.
Book a 10-minute demo. Eugene picks up the line, Whitmore answers a sample call, and you see if it sounds like you'd want it answering yours.