For marketing teams
Turn every ad dollar into a booked appointment.
Your campaigns drive clicks. Whitmore answers every call, DM, and chat the moment it comes in — qualifies the lead, books the appointment, and pushes it back to your CRM. No more ads driving traffic to a phone that doesn't get answered.
You're paying for leads. Your team is losing them.
Marketing teams at SMBs pour real budget into acquiring leads. Then the lead calls after hours and hangs up. Or messages the Facebook page and waits a half day for a reply. Or drops off the website because nobody responded to the chat fast enough.
Every lead you lose between click and conversation is wasted ad spend. The conversion math gets ugly the moment response time stretches past a minute or two.
Your CRM shows the leak. But fixing it means hiring humans to answer 24/7 — or accepting that your CAC is inflated by unanswered inbound.
How it works
Three steps from click to booked.
01
Lead comes in, from anywhere
A prospect clicks your ad, lands on your site, and starts a chat. Or DMs your Facebook page. Or calls the number on your Google Business Profile. Or messages your Instagram from a Story. Whitmore handles all of them — one unified inbox, one AI.
02
AI qualifies and books
Whitmore picks up the moment a lead arrives. Asks your qualification questions (budget, timeline, service needed). Books the appointment on your Cal.com or Google Calendar. Sends the lead a confirmation.
03
Contact lands in your CRM, enriched
Every conversation becomes a contact record with full transcript, qualification answers, and UTM tracking intact. Export to HubSpot, Salesforce, or keep it in Whitmore's built-in CRM. Attribution stays clean.
Built for marketing
Everything your campaigns need on the back end.
Lead capture on every channel
Embed the chat widget on any page. Connect Facebook Messenger, Instagram DMs, and phone. One inbox, one AI, zero missed leads.
Qualification rules you control
Set the questions Whitmore asks. Define who gets booked instantly vs. routed to a human. Every qualified lead enters your pipeline pre-screened.
UTM + attribution intact
Whitmore preserves UTM parameters through the conversation. You know which campaign produced which booking, down to the individual ad.
Campaigns — outbound sequences
Coming soonRun SMS and email sequences from the same platform. Nurture leads Whitmore captured until they book.
Google Business replies
Whitmore answers Google Business Messages inquiries instantly. GBP leads tend to convert better than directory leads — if someone actually answers.
Connects to your stack
Webhooks to HubSpot, Salesforce, Zapier, Make, Segment, your BI tool. Don't change your stack — extend it.
FAQ
Marketing team questions, answered.
How is this different from Drift or Intercom?
Drift and Intercom are web chat tools. Whitmore is a full communications platform — web chat plus voice plus DM plus SMS, all handled by the same AI with shared context. When a customer calls after chatting, Whitmore knows what they chatted about.
Can I keep my existing CRM?
Yes. Whitmore exports to HubSpot, Salesforce, Pipedrive, and any webhook-receiving system. Or use Whitmore's built-in CRM. Most marketing teams keep both — ours for first-touch capture, theirs for nurture and attribution.
How does UTM tracking work?
Whitmore captures UTM parameters when the visitor hits your site and passes them through the entire conversation lifecycle. When the contact record lands in your system, the original UTM source/medium/campaign is attached. No manual tagging.
What about after-hours conversations?
Whitmore operates 24/7. A meaningful share of inbound for most SMBs lands outside business hours — and that's volume most teams would otherwise lose entirely.
Can I A/B test Whitmore's qualification flow?
Yes. You can define multiple qualification paths by campaign source or page. Test different question sets for Facebook leads vs. Google Ads leads, measure booking conversion rate per path.
How fast can I get set up?
Most customers are live in under a week. The widget is a one-line install. Connecting Facebook and Google Business takes about 10 minutes each. Training Whitmore on your business (services, pricing, qualification questions) is a 30-minute onboarding call — white-glove, we do it with you.
What does it cost?
Pricing scales with conversation volume, not per-seat. See /pricing for specifics. Starts meaningfully below what you'd pay for a part-time receptionist, with zero ramp time.
Stop paying for leads you can't answer.
Book a 30-minute demo. We'll show you exactly how Whitmore would handle the leads your current setup misses — using your real channels, not a canned demo.